Senate Standing Committee on Postal Services in its meeting on Wednesday was briefed about ongoing services provided by Pakistan Post, details of various residential colonies under the department and reasons for discontinuation of Benazir Income Support Program. The meeting was chaired by Chairperson Senator Khushbakht Shujaat and was attended among others by Senator Anwar Lal Dean, Senator Rana Maqbool Ahmad, Senator Mir Kabeer Ahmed Shahi, Senator Mushtaq Ahmed and officials of the Ministry of Postal Services Directorate General, Pakistan Post Office.
DG Postal Services, Ms Rubina Tayyab informed the Committee that the organization has been providing traditional postal services, express mail service and money transfer services across the length and breadth of the country. She told the Committee about the Postal Life Insurance Service termed to be an extremely profitable service. She also briefed the Committee about the Pakistan Post Savings Bank that offers the largest network of savings bank services in Pakistan. She said that Pakistan Post is serving as an agency of Ministry of Finance and has been playing a crucial role in encouraging and mobilizing savings at the public level. The organization also assists various Federal and Provincial government departments like utility bills and taxes.
Briefing the Committee about recently launched services DG Postal Services said that Same Day Delivery Service and the Doorstep Delivery of Electronic Money Order (EMO) are two ambitious initiatives that have been launched in major cities. These would capture growing intra-city transfer of mail and parcels. Discussing the doorstep delivery of EMO it was revealed that through this service EMO was delivered at a nominal cost of just additional PKR 50.
The Committee while appreciating the strides taken by Pakistan Post also recommended an aggressive Marketing and Communications plan to be pursued by Pakistan Post. The Committee suggested that Digital Billboards be introduced at various outlets to spread word about availability of services provided by Pakistan Post, especially the Intra-city Same Day Delivery Service. Senator Mir Kabeer Ahmed Shahi, was of the opinion that the publicity campaign must be run on radio because it is available in remote and far flung areas.
While discussing the need for reforms it was revealed that 87 percent of the budget goes into servicing salaries and pensions. The Committee was informed that just 2 to 3 percent of the budget is left for operations. While discussing rebranding of post offices the Committee directed Pakistan Post to revert to their old logo. The Committee recommended that the Government must fulfill the budgetary demands of the department instead of indulging in public-private partnership.